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Invest Wisely in Thailand With CBRE's Lucrative Hotels For Sale

September 8, 2023
Buying a hotel or distressed hotel in Thailand is an appealing option for investors as Thailand’s combination of value and charm to international inbound travellers potentially drive strong yields to potential investors vs. that of properties in major Asia Pacific markets with historically lower yield percentages.
Image | CBRE

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Thailand As a Tourism Destination

Thailand, a globally acclaimed tourism gem, boasts bustling cities like Bangkok, Pattaya, and Chiang Mai, along with renowned resorts and island marvels like Phuket and Koh Samui. As the undisputed tourism capital of Southeast Asia, Thailand exudes a unique blend of warm hospitality, rich culture, delectable cuisine, pulsating nightlife, and exceptional value across all hospitality segments – from economy to luxury, and boutique to wellness.

On the hospitality front, the allure of Phuket and Koh Samui hotels beckons millions of tourists from every corner of the world each year. Meanwhile, both international and local investors keenly eye the opportunity to buy hotel in Thailand, with a special interest in distressed hotel properties for sale.

Embrace the captivating allure of Thailand's tourism landscape. CBRE is your gateway to successful investments with our extensive premium listings of hotels for sale in Phuket and beyond.

Thailand Tourism and Investing in Thailand’s Hospitality Sector

Amidst the challenges posed by the pandemic, the hospitality property market in Thailand has emerged as a promising arena for both hotel sale and lease opportunities. Despite the testing times, the sector's enduring strength is rooted in Thailand's robust tourism and hospitality foundations, which have historically displayed resilience in the face of local and international economic disruptions.

For shrewd investors seeking long-term viability, the allure of Phuket and Koh Samui beckons with attractive options to buy hotels or explore distressed properties. Thailand's exceptional combination of value and charm draws international inbound travelers, potentially resulting in robust yields that outperform properties in major Asia Pacific markets like Hong Kong, Singapore, and Japan, where historically lower yield percentages prevail.

Source: Ministry of Tourism & Sports, 2021

Prior to the COVID pandemic, Thailand had 39 million international tourist arrivals in 2019, representing a 4% year on year growth, and averaging 9% growth year on year over the last 5 years. Over 65% of Thailand’s tourists originated from within East Asia, followed by Europeans (18%) and other continents. And despite challenging international conditions affecting international and domestic travel over the past 15 years, such as the global financial crisis, SARS, or the Avian flu epidemic, Thailand accommodation rates and occupancies have been quick to bounce back over a shorter time-period versus other countries in the region post-disruption, hence promoting greater investment stability in the eyes of investors. It can be expected that this trend of resilience will continue going forward to support strong hotel acquisition demand.

Hotel and Resort Classification and Understanding Hotel Assets

Hotels for sale in Thailand can be classified into the following categories according to ‘chain-scale’:

  • Economy / Budget
  • Midscale
  • Upper Midscale
  • Upscale
  • Upper Upscale
  • Luxury
Each chain-scale is differentiated by room size range, facilities offered, service level and staffing, and a variety of other factors, resulting in different levels of rate and occupancy. Bangkok’s overall market performance over 5 years from 2016 - 2020 follows, featuring a combination of independently-run, franchised, and managed hotels:

Average Daily Rate (ADR): THB 1,919 | 14.8% Y-O-Y decrease

Occupancy (%): 21.6%| 7.9% Y-O-Y increase

Successfully buying or leasing a hotel in Thailand (or resort and serviced apartments), however, requires more than just a view of the top line financials. Investors need to have an analytical comprehension of both external macro and micro level factors, the profitability potential of the asset, and of course, the physical asset itself, be it a hotel for sale in Thailand that is already existing, under construction, or in the planning stages. CBRE Hotels can support investors with their financial evaluations for a fully transparent buying process.

Work with CBRE Hotels

Envision a partnership with CBRE Hotels Thailand – a division of CBRE renowned for its extensive market knowledge, specialized capabilities, and profound experience in collaborating with developers, investors, hotel owners, and operators. Our professional team of Thailand-based hotel specialists stands ready to guide you through the journey of selling, leasing, or acquiring hotels, including distressed properties, resorts, serviced apartments, and other hospitality assets.

With a deep-rooted understanding of the Thai hospitality landscape, whatever your needs may be, CBRE Hotels is devoted to ensuring the success of your hospitality investments.

Let our unmatched expertise elevate your ventures. Contact us today for a consultation, and let's embark on this exciting journey together. We look forward to working with you. 

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